During my time at D&F Creative, we pitched a branding concept as well as ideation for the potential event. I was responsible for developing the event branding, and further development of the brand. My role involved conceptualising a cohesive visual theme that aligned with the event’s established colour pallette and theme of connection. I introduced a a robot character I created to guide Meta through our Pitch document for a little light relief. The robot gave helpful impartial advice to suggest why D&F Creative would be the correct choice.